But the outline comes first.
Here’s the deal: I believe every creative person with big goals should write and publish a book. And NOT just those who want to be professional writers. Does that sound crazy? It might. But here’s why I’m convinced it’s absolutely true.
With all the information and blog posts and pictures and videos going around today, it’s very difficult to attract anyone’s attention. Most media today is seen and forgotten in a matter of moments. But books have a sense of permanence to them. When are the author of a book, that MEANS something. In a world of distraction, your book can offer you a bit of distinction.
Done correctly, an outline will help you stop procrastinating and finally start writing.
Freelancers and Consultants can use a book to attract new clients.
People pay consultants and freelancers for their expertise. Books are a great way to demonstrate that expertise. Almost all of my freelance clients have discovered me through the books I’ve written and the platform I’ve built because of them. Last year alone, I made over $8,000 through this freelance work in addition to my full-time job in video production.
Entrepreneurs can use a book to build attention and credibility around their personal brand.
One of the hardest parts of launching a new company is getting attention, getting people to care. People who write books get invited to come on podcasts where you can promote your company. They get interviewed for blog posts. They even get invited to speak at events. And here’s a fun fact: Most industry experts say speakers with books can charge up to $5,000 more per event.
Bloggers use a book to make their posts and bios stand out from the crowd — and present their ideas in a format people will PAY for.
Ever since I launched my first book, I’ve gotten more and more attention online. I started getting syndication offers from TIME, Inc Magazine, the Huffington Post and CNBC. I’ve made over $12,000 from book sales. Even though my blog posts contain many of the same ideas, they’ve made me exactly $0.
Plus let’s face it. Most of us want to write a book. Surveys have shown that 80% of people have a book they want to write. And when I surveyed my own audience, I discovered the exact same thing: almost everyone has the desire to write a book.
So why don’t more people do it?
Well, they get stuck.
Authors Often Have False Starts
On the surface, writing a book sounds like a great idea, but when sometimes sits down to start, the questions of doubt flood in:
- “What kind of book should I write?”
- “Do I know enough to write a book in the first place?”
- “How am I ever going to find time to finish this?”
Even if they get past chapter one, they run into another set of problems in the revision process:
- What ideas should be cut?
- What kind of structure should the book be in?
- What steps should be taken to make the book shine?
I can totally relate. When I was writing my first book The Creative’s Curse, I struggled with those exact things. I specifically remember one Tuesday in September. My blog post for the day flew off my fingers, but when the time came to take action on my book, I had no idea what to do next. I threw down my laptop and didn’t touch the manuscript for weeks.
After some time, I had an epiphany…
A great idea can start a book, but it takes a great outline to finish it.
You need a clear group of rules to guide you on what to write, what to keep, and what to cut. A good outline clears up any doubts around the writing process and frees you to go from idea to manuscript much quicker.
I know what you’re thinking:
Writing is supposed to be about freedom, not rules!
I thought the same way at first. Then I noticed my so-called freedom never helped me actually FINISH a book. But I soon discovered an outline didn’t put me in creative prison at all. In fact, I soon discovered the perfect outline gives you MORE ideas, not less.
What’s better – the process is only 6 steps, each of which you can complete each step in less than a day. For me, a solid outline saves me months of guesswork when the rest of the writing process begins. I also end up with something close to the book I thought I would have, as opposed to a bunch of disconnected paragraphs.
After I learned the “secret” of outlining…
My next two books flew out of me.
Though The Creative’s Curse took me the better part of 3 years to finally get together, I wrote, edited, and published my second book – The Unstoppable Creative – in a matter of 11 months. Not only did the book come out faster, I made double the amount in sales, crossing $5,000 revenue in less than one week. My next book – a ghostwriting project – was completed in only 4 months.
As I started meeting and studying more authors, I discovered we were all basically using the same system. Sure, we had different names for certain steps, but the overall process was almost identical.
Now I want to walk you through the exact same 6 outlining steps I use for every book I write.
How to write a MUCH better book in half the time
The biggest excuse people use to not write a book? Time.
That’s why I guide you through everything you need to know about creating an outline in only 6 lessons. On the 7th day, you’ll be able to start writing your book. If you don’t finish it, it won’t be because you didn’t know what to write next.
And given that most of us are encouraged or ordered to stay indoors right now, nobody gets to use the time excuse.
Here are the six lessons:
- How to generate great book ideas
- How to decide which book you should be writing right now
- How to develop potential chapters for the book
- How to choose the perfect structure for your book
- How to organize all your ideas into your cohesive structure.
- Finally, how to cut the ugly stuff so only your best ideas remain.
In addition to the videos, you’ll receive a printable workbook to create the outline for your book right along with me.
You can easily spend $1,000+ working one on one with freelance editors…
Or you can buy one of these $500 courses on the market (which won’t actually teach you how to create an outline for your book).
Plus, if you still want the extra one on one attention, I’ll work with you to help you nail your idea and outline. I recently saw another blogger charging $2,000 for GROUP coaching on this subject. But I’ll work with you and only you, starting at $297.
Even though every creative person should have a book under their belt, most people won’t do it
Most people won’t build this pillar to their freelance business. Most people won’t find the discipline to create a credibility-building asset. Most people won’t set aside the guesswork and learn the legitimate method for getting their story out on paper.
You can be one of the few who will write a book.
When I set out to write my first book, I knew I would need the help of an experienced author to guide me. I sought out and hired Todd Brison after seeing his fantastic articles and enjoying his insights and the way he told his stories. Todd helped me get my ideas out of my head and onto the paper in a very engaging and immersive way. I’m proud of the book we wrote together, and I would strongly recommend Todd to anyone who aspires to write a great nonfiction book.”— Ash Ali, Author of The Unfair Advantage
When I wrote my book QuitterProof, I showed it to three editors for feedback:— Kyle Young, Author of QuitterProof: The 5 Beliefs of Highly Successful People.
1. A novelist who has ghostwritten for a New York Times bestselling author.
2. A former New York Times staffer who has authored 4 mass market books.
3. Todd Brison.
After writing three books of his own, Todd understands how to communicate ideas for maximum impact and how to structure those ideas inside a powerful nonfiction book. As a marketing consultant, I’ve worked with bestselling authors and many of the biggest names in blogging. Despite the stiff competition, Todd holds a spot on the Mount Rushmore of the best writers I’ve ever met. I was lucky to work with him, and you would be too.”
When I tried writing my book over 3 years ago, I was stuck and frustrated. I had a lot of words, but no structure. I met Todd and asked if he could take a look. Within weeks he helped me find structure to my book, cut the fluff, and breathed life into my writing project. Without Todd I don’t think I would have ever finished.”— Declan Wilson, Author of The Millennial Way